OPEN TO SENIOR EXECUTIVE OPPORTUNITIES

Data & AI executive
with twenty years
in the arena.

I've built and led large-scale data and AI organizations — as a CDO, practice leader, and C-suite advisor across financial services, media, consumer technology, and enterprise software. Oxford-trained in AI. Proven at scale. Ready to bring it inside your organization.

Oxford AI Diploma 20+ Years $20M P&L Fortune 500 100-Person Teams GTM · CS · Strategy
See the value I bring → Get in touch
Tony Weber
🎓 Oxford Saïd — Executive Diploma, AI for Business
01 / Perspective

I've spent two
decades on the
other side
of your table.

Whether you're a technology company, a consultancy, a financial institution, or a global enterprise — you need leaders who don't just understand data and AI in theory. You need someone who has deployed it, measured it, and made it stick inside complex organizations under real pressure.

I've been the CDO evaluating your platform. The practice leader recommending it to Fortune 500 clients. The executive signing the contracts — and then having to make the technology work inside skeptical, politically complex organizations. That experience is rare, and it translates directly into value wherever I go.

I bring equal fluency in technical depth and business outcomes, in building teams and advising boards, in closing deals and delivering them. The through-line across twenty years is simple: I turn the potential of data and AI into results that show up in the numbers.

"The questions we need to be asking aren't 'what AI tool should I use?' They're 'what sustainable competitive advantage can I uniquely achieve in an AI-powered world?' That reframe changes everything."

02 / What I Bring

Three ways I move
the needle for any organization

01
🎯
Revenue Leadership & GTM Strategy

I understand enterprise buying behavior because I lived it. I can lead GTM strategy, build the narratives that resonate in the boardroom, and manage the complex stakeholder dynamics that determine whether a deal closes — and whether it delivers. P&L ownership from day one.

→ Built Choreograph NA practice 0 → 35 people, 20% YoY growth
→ $20M P&L at VML / WPP
→ Led enterprise sales cycles for Fortune 500 clients
02
🔁
Customer Success & Organizational Adoption

I've been the executive who bought technology and had to make it stick inside resistant, complex organizations. I understand post-sale friction, churn drivers, and expansion levers at a granular level — and I know how to design the programs, teams, and playbooks that make customers genuinely successful.

→ 30% MAU churn reduction for Spotify
→ 12% performance lift for Coca-Cola North America
→ 19.4% conversion lift via ML recommendation engine
03
🧭
AI Strategy & Enterprise Transformation

Oxford-trained. Field-tested across twenty years and dozens of organizations. I build the frameworks that help enterprises move from AI pilots to production — navigating the cultural, governance, and organizational barriers that kill most initiatives before they deliver value.

→ Oxford Executive Diploma in AI for Business, 2024
→ Led AI transformation for U.S. Marine Corps (+5.9% vs targets)
→ $3.6M cost savings via ML redesign at American Express
03 / Impact

Outcomes, not just activities

30%
MAU CHURN REDUCTION
SPOTIFY RETENTION PROGRAM
$1.7B
NEW ASSETS CAPTURED
DIMENSIONAL FUND ADVISORS
19.4%
CONVERSION LIFT
ML RECOMMENDATION ENGINE
$3.6M
ANNUAL COST SAVINGS
AMERICAN EXPRESS AUTH REDESIGN
12%
PERFORMANCE LIFT
COCA-COLA NORTH AMERICA
19%
REVENUE INCREASE
TIME INC. 22-BRAND PORTFOLIO
5.9%
ABOVE-TARGET PERFORMANCE
U.S. MARINE CORPS TRANSFORMATION
3B+
DAILY TRANSACTIONS MANAGED
AMERICAN EXPRESS IDENTITY PLATFORM
04 / Career

Where I've built

2024 – 2025
CHOREOGRAPH / WPP
EVP, Data & Tech Consulting

Built a 35-person distributed North American practice from scratch. Full P&L ownership. Served as trusted C-suite advisor on AI and data strategy for major enterprise clients across financial services, CPG, and retail.

Practice Builder20% YoY Growth
2022 – 2024
VML / WPP
Chief Data Officer, North America

Led 100+ person data practice across 8 U.S. cities, $20M P&L. Drove data strategy, analytics, ML, and CRM delivery for Coca-Cola, PayPal, and other Fortune 500 accounts.

$20M P&L100+ Team
2019 – 2021
WUNDERMAN THOMPSON
SVP, Solution Partner

Primary exec advisor to C-level clients on digital transformation. Led Google Center of Excellence. Drove CDP, CRM, and AI platform adoption across enterprise accounts including Spotify and PayPal.

30% Churn ReductionGoogle CoE
2017 – 2019
ACCELERATION
SVP, NA New Business / Principal Consultant

Led cross-functional teams implementing CDP, CRM, and AI platforms for enterprise customers. Managed full customer journey from pre-sales through implementation and ongoing success.

Enterprise GTMCDP · CRM · AI
2014 – 2016
TIME INC.
VP, Digital Marketing, Analytics & Capabilities

Led digital transformation across a 22-brand media portfolio. Built marketing analytics function from scratch. 19% revenue increase through data-driven subscription and CRM strategy.

+19% Revenue
2012 – 2013
DIMENSIONAL FUND ADVISORS
Head of Interactive Product & Marketing

Led first mobile app, Asian market expansion. 28% online conversion increase unlocked $1.7B in new assets under management.

$1.7B AUM Impact
2000 – 2005
AMERICAN EXPRESS
Director, Global Interactive Product Management

Product strategy for a global digital identity and CRM platform serving 14M users, 3B+ daily transactions. $3.6M annual savings via ML-driven authentication redesign.

3B+ Daily TXN$3.6M Savings
05 / Domain Fluency

Languages I speak

AI & Machine Learning
Agentic AI LLMs & GenAI Federated Learning Privacy-Preserving ML Recommendation Systems Predictive Analytics AI Ethics & Governance MLOps
Data & Platforms
CDPs CRM Strategy Data Clean Rooms Identity Resolution First-Party Data Data Governance Cloud Data Infrastructure Marketing Mix Modeling
Leadership & Commercial
P&L Ownership Practice Building Enterprise GTM Customer Success Account Expansion C-Suite Advisory Partner & Channel Strategy Organizational Design
Industries
Financial Services Media & Entertainment CPG & Retail Automotive Travel & Hospitality Consumer Electronics Telecom & Utilities Defense & Government Asset Management Streaming & SaaS
06 / Writing & Ideas

Thinking out loud

All posts on LinkedIn →
Marketing & Culture
What marketers can learn from the Beastie Boys

The Beastie Boys didn't follow the rules — they sampled everything, blended genres that weren't supposed to mix, and built a completely original voice. There's a direct line from their creative philosophy to what the best modern marketing looks like.

LinkedIn Article Read on LinkedIn →
MarTech & Strategy
MarTech vs. the Garbage Can Model

The "Garbage Can Model" of organizational decision-making describes how solutions often go looking for problems. Sound familiar? An honest look at how MarTech gets bought, implemented, and why the stack rarely delivers what was promised on the slide deck.

LinkedIn Article Read on LinkedIn →
Brand & Storytelling
What can marketers and brands learn from Andor?

Andor didn't rely on nostalgia or fan service — it trusted its audience, committed to a slow-burn story, and built something that felt genuinely earned. The lessons for brands trying to build real loyalty instead of just attention are hiding in plain sight.

LinkedIn Article Read on LinkedIn →
More writing and commentary on data, AI, and business transformation: linkedin.com/in/tonyweber
07 / Let's Talk

Let's build
something
that matters.

I'm actively exploring senior executive roles across technology, AI, enterprise software, consulting, and financial services — wherever deep data and AI leadership can make a measurable difference.

✉ tgweber@gmail.com LinkedIn →

Status: Actively exploring · New York, NY · Open to relocation for the right role